research. content. presentation.from outsourcing to idea-sourcing
Our Strategy « About Us
With knowledge content fulfilling an important role in the corporate world, we at Riteverses play a multi-dimensional role while partnering with our client organizations.
The various role players include the following:
- Information Architects, who ideate, design and plan for the flow of information with the forthright objective of establishing an organization as a thought leader to both internal and external stakeholders
- Content Strategists, who transform content into knowledge and execute it in a manner which is appealing to the organization’s target audience, thereby building brand loyalties
- Conversation Facilitators, who creatively manage the online presence of a brand in the ever-expanding world of web 2.0
technology, leveraging on the ease of information access in a collaborative environment
Our Approach
Our knowledge content and custom publishing strategy goes beyond the peripheries of English language: it captures the nuances of important business factors such as business communication, financial performance, employee metrics and business analysis. Our content strategists adopt a consultants’ approach to their role to achieve business goals by maximizing the impact of knowledge content.
Diagnose
What We Do?
- Our team of strategic consultants conduct a detailed audit-led study to understand the precise requirements of an organization
- They also work towards identifying the core strengths of the organization and the key messages it intends to convey to its stakeholders
- They examine both factors in light of the threats facing the entity as well its vulnerability levels in such a scenario. The political, economic, social and technological perspective is also considered during the course of this audit
How We Do It?
- Detailed interviews with the management of the organization
- A comprehensive study of the existing content and custom publishing strategy
- An analysis of the industry and analyst perception of the particular corporate brand
- A macro perspective of the situations facing the industry itself
Strategize
What We Do?
- On basis of the above findings, our strategic management team devises an approach that meets the requirements of the organization
- The research findings are amalgamated with the communication objectives of the client organization and presented to the latter with a comprehensive knowledge-content strategy. This approach covers all aspects of a comprehensive communication strategy
How We Do It?
- This is done on basis of interviews with top management teams
- We also research domain leaders to understand their key messaging strategy and also the positioning of their corporate brands
Create
What We Do?
- On basis of the devised strategy, we construct a pristine online identity for the organization. The objective of the newly-defined persona is to assert a corporate brand’s uniqueness from its peers and also establish it as a thought leader in its genre
- We generate key messages for the various stakeholders of the organization
- The phase marks the initiation of the organization’s conversation with its investors, customers as well as employees
How We Do It?
- This is done through various means such as creating WAP-enabled websites, blogs and accounts in the social media
- We also create newsletters, case studies and whitepapers on behalf of the entity
- All these efforts are further reinforced through the application of enterprise technology such as Search Engine Optimization (SEO), Search Media Optimization (SMO) and content management systems (CMS)
Sustain
What We Do?
- While it is important to have a comprehensive online presence in the increasingly web-dependent economy, it is equally important to sustain presence in order to leverage the created value
- In a fiercely competitive and dynamic corporate environment, we enable our clients to attain the above objective to stay ahead of their competitors
How We Do It?
- We achieve this objective by regularly updating the content in various media so that target audiences remain connected to the organization
- We constantly enhance the company’s online presence through SEO and SMO web analytics
- We help organizations reinforce and fortify their Thought Leadership positions by assisting them with opinion pieces, frequently updated blogs and newsletters targeted at different audiences at regular intervals
Select Clients
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