Case Studies

Power to Growth Companies

About the Customer

The Company is a pioneer and an emerging leader in the Engineering, Procurement and Constructions (EPC) business building critical infrastructure for the power industry. It is one of India’s fastest growing EPC companies focused on both regular and alternate power like solar energy.

Our Diagnosis

• 360o branding strategy that would position the Company strategically and positively in the eyes of investors, customers and employees
• An integrated approach across all tools in the static and online media that was uniform in tone, tenor and language
• Reinforce the Company’s reputation as a pioneer in its area of expertise and establish it as a thought leader

Our Strategy

• A research-led, knowledge-based approach to understanding the industry in the local as well as international markets
• Showcasing the growth opportunities for the EPC-led power segment in the India context through a detailed understanding of the sector itself alongside the numerous government initiatives
• Competition analysis that compared the Company’s business model and communication strategy with its local and international peers

Our Approach

• Revamped knowledge-led website that positioned the Company with a comprehensive business model that is socially inclusiveand comparable to the best in its segment
• Effective annual report  that demonstrated the potential of the Company and the expertise of its promoters and key management in the context of the Indian and global economy
• Insightful messaging through the corporate brochure that gave a comprehensive overview of the Company’s business strategy, growth vision, socially welfare activities and other important parameters

Resulting Benefits

• An integrated approach across all static and online media with uniformity in tone, tenor and language of messaging enabled a consistent branding platform
• Knowledge-led approach to the content backed by intense research and in-depth understanding of the EPC-led power segment enabled the Company’s positioning as a thought leader
• Elevated reputation / positioning amongst the existing as well as prospective audiences: investors / analysts, customers, employees