Online Reputation Management « Digital Content

The widespread popularity and complexity of the internet has made it increasingly difficult to guard the online persona of an individual, business or brand. In spite of the most competent efforts, undesirable and unflattering information, factual or otherwise, can show up in natural search engine results whether an user is looking for it or not.

Our Online Reputation Management (ORM) services aim at not only negating negative online communication but also at proactively promoting a healthy online reputation.  Through proprietary technology and expert intervention, we allow our customers (both organizations and individuals) to monitor their web disposition, and start, listen and participate in online conversations. Our approach is detailed below:

• Conduct a comprehensive online research to analyze the current online reputation of a customer
• Create a knowledge content-rich online editorial storyboard for key messages to avoid general posts
• Filter out the negative online connotations relating to the customer and understand their contexts
• Craft a comprehensive content-led strategy to promote the key messages
• Protect brand integrity by enhancing the online image with positive information
• Proactively measure online brand health on agreed parameters.