Microsites - Investor Relations Section « Financial Writing

The Investor Relation section in a corporate website is a key section that is relevant for the financial community and company shareholders. While this section needs to be built with a specific financial understanding and focus, Micro-sites refer to websites which are typically the offshoots of parent sites with an emphasis on a special aspect of the organization.

For SEO purposes, these could be housed in a sub-domain or a subfolder of the main website but should be viewed as a separate site with its own content, design, and navigation. Our micros-sites have the following attributes:

• The provision of focused, relevant content about specific investor-related information
• Optimization to improve search engine rankings
• Improved social media marketing opportunities
• A hub for the company's marketing campaign
• Help drive traffic to the primary website